When not shooting live shows, Norm can be found working in his studio, creating images of artists—particularly musicians active in and around the Portland scene. He works in both color and native digital black and white.

In 2020, Norm volunteered to support the JEREMY WILSON FOUNDATION by creating an ongoing series of artist portraits (thejwf.org). Nearly 400 artists have been photographed, with the images used by the foundation to promote its mission and by the artists to promote themselves. In 2024, Oregon Music News published a profile on Norm and his work for JWF (read it here).

The project continues with Norm’s free-to-the-artist sessions, where, most Mondays, he invites local professional musicians and other artists to join him for a photo session in his studio.